The Malta Tourism Authority has launched an advertising campaign in Liverpool to coincide with the introduction of the Liverpool – Malta air route by Easyjet.
The campaign has focused on 20 taxis in central Liverpool being branded with Malta advertising visuals, inside and out – The taxis’ sides as well as the tip seats and on the receipts. The campaign continues till the end of the month.
Similar campaigns on taxis, buses, airport screens, metro stations and bus shelters have been carried out by MTA in other cities in the UK and on the continent.
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